New ‘Kitchenside Talks’ virtual event fills client need to engage audiences

As social distancing forced major trade shows to go virtual or postpone familiar in-person events, we knew our clients would need timely options to demonstrate products, talk about trends and engage with their customers. Melia Stuppy, Food Dives Account Director reached out one afternoon to share feedback from client conversations and together we developed this multifaceted, interactive idea. Within 24 hours, a new product came to life - and now launches today.

We are excited to unveil Food Dives Kitchenside Talks a three-part sponsored virtual event produced by Brand Studio. This goes far beyond a traditional webinar or video chat. The produced show allows food and beverage manufacturers to share their insights and highlight new trends with customers watching online as if they were in a studio audience.

In each episode, host and food blogger, Tara Bench kicks things off chatting with our three sponsors; Ajinomoto, Exberry by GNT and The Edlong Corporation about thoughtful solutions and applications within the industry, followed by a demonstration displaying the ingredient in action. After the demo, engagement continues with a Q&A between our client and the audience.

This is not new territory for Brand Studio, we proactively seek out the opportunity to develop strategic programs that address the needs of the 20 industries we serve. As Melia discussed the idea with her clients, Brand Studio identified ways to provide additional benefits to this program while also developing customized solutions for other Dive industries. We are scheduled to continue the series into the fall, recognizing the value of the program for our readers. For clients, it can stand alone or be part of an integrated campaign to engage our audiences.

The Kitchenside Talks are grounded in the need for conversation. Clients can continue to build relationships with their audiences while showcasing their thought-leadership and deep understanding of the industry.

You can find out more about the series here: https://fooddive-kitchensidetalks.com/

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