Industry Dive relaunches PharmaVoice
Industry Dive ushers in a new era today for PharmaVoice, the trusted resource for life science leaders. Relaunched with a new all-digital format, readers will find a new user experience to read the insights and perspectives PharmaVoice has offered for more than 20 years.
Industry Dive acquired PharmaVoice in September 2021 as part of its recent expansion. With today’s relaunch, Industry Dive will deliver original content to a carefully curated audience of executives in a specific industry - the successful strategy that has worked for its 20+ other publications.
"PharmaVoice fills a gap for executives as a space to read about their peers’ latest breakthroughs and views on industry trends,” said Industry Dive Editor-in-Chief Davide Savenije. “Our audiences already count on us to deliver news and analysis through the Dive publications. PharmaVoice offers something different. It’s an impactful community built on insight from those in the industry who face the same challenges.”
Industry Dive transformed PharmaVoice to its signature email newsletter model. Subscribers will receive an update with the latest stories every weekday straight to their email inbox to replace the magazine, which published its last edition in December. Industry Dive’s in-house designers, engineers, marketers and other teams revamped everything from the logo to the website, email strategy and coverage plans to align with the new digital format.
“PharmaVoice may look different but we can’t wait to continue to tell the stories behind the people and companies influencing the biggest advancements and breakthroughs in the life sciences,” said Lead Editor Robin Robinson. “Sharing these stories via the new newsletter allows readers access to articles and information faster than before.”
Robinson, who had been Senior Editor at PharmaVoice, joins new staff member Senior Editor and Writer Meagan Parrish, who previously was the Senior Editor for Pharma Manufacturing magazine. They will work on the newsletter’s interviews and articles on commercialization, research and development, cell and gene therapy, and policy and regulation and other topics.
Taren Grom, the co-founder and longtime Editor-in-Chief of PharmaVoice is now the Editor-in-Chief Emeritus. She will regularly interview industry leaders and spearhead the Woman of the Week podcast series, the PharmaVoice 100 annual list and event, and more.
“It’s an exciting day to begin a new path forward for PharmaVoice,” Grom said. “I’ve worked closely with my new colleagues to build on what we created and know we will continue to serve as the place to hear the most important voices on the latest trends in the industry.”
Industry Dive’s established publications Healthcare Dive, MedTech Dive, and BioPharma Dive will continue to be authoritative news outlets for their industries. PharmaVoice will complement that coverage but remain a distinct and separate publication.
Background
The PharmaVoice acquisition was just one part of Industry Dive’s recent expansion. In all, the leading business journalism company had three acquisitions in 2021 and two in 2020.
To recap:
- In September 2021, in addition to PharmaVoice, Industry Dive acquired Ladders News, adding more than 2 million subscribers across the daily newsletter portfolio.
- In February 2021, Industry Dive acquired Mobile Payments Today that seeded the launch of the 23rd publication, Payments Dive.
- In December 2020, Industry Dive acquired CFO Media Group - including CFO.com - to further inform chief financial officers.
- In July 2020, Industry Dive acquired the content marketing team and services under the company formerly known as NewsCred. This led to the October 2020 launch of studioID, Industry Dive’s global content studio. Known for its “brand to demand” marketing strategy based on a journalistic approach, studioID has since grown to serve more than 400 clients with tailored content creation.
About Industry Dive
Industry Dive has redefined business-to-business media with its goal to spark ideas and shape agendas. The company identifies and carefully curates audiences of business leaders and decision-makers. Since 2012, Industry Dive has modernized how industries follow the news, develop marketing plans and implement communications strategies.
Rooted in a commitment to high-quality journalism, Industry Dive's 100-person newsroom covers industry-centric news across 23 publications - known as “Dives.” Reporters dive into news that touches 22 different markets and nearly every department within a company. Daily newsletters hit email inboxes every weekday with updates, articles, and analysis and the weekly newsletters drill down into even more specific topics. Each Dive has evolved into an industry information resource with searchable archives of news stories, outside opinion essays, continuously updated trackers, recommended readings, event listings as well client-sponsored announcements and learning opportunities.
This consistent flow of credible information engages audiences who keep coming back. Based on what the newsroom learns through its close examination of the industries, a separate team works with marketers, public relations professionals, and advertisers to leverage this editorial insight and audience distribution channels. This creates the right opportunities for businesses to get their products and services in front of those who need them most.
Taking the journalistic approach to storytelling even further, studioID, Industry Dive’s global content studio, works with clients to nurture prospects and customers from discovery through purchase, connecting brand-to-demand. A team of content writers and strategists guide brands in 30 countries and in 30 languages to tell the stories that matter to their audiences - and in return - build strong relationships, earn trust, and generate demand.
Founded as a bootstrapped start-up in Washington, DC, by Sean Griffey, Eli Dickinson and Ryan Willumson, Industry Dive launched into its first five industries: Construction, Education, Marketing, Utility and Waste in 2012. In September 2019, private equity firm Falfurrias Capital Partners acquired a majority equity interest in the company. In 2020, the company acquired the content marketing team and services under the company formerly known as NewsCred to launch studioID, and has since completed four other acquisitions. The company has a new headquarters office in Washington, DC with additional locations in New York, London, and Dhaka, Bangladesh.
Contact:
Suzanne Struglinski
Industry Dive, PR Manager
media@industrydive.com
