Industry Dive Joins Combination of TechTarget and Informa Tech to Form New Company: Informa TechTarget
Industry Dive has officially combined with TechTarget, the global leader in purchase intent-driven services, and Informa Tech, storied leader in B2B digital services and technology media, to create a new company: Informa TechTarget.
As shared in the company’s press release: Informa TechTarget aspires to be the leading B2B growth accelerator for the technology industry, delivering services that help companies move faster to market and faster to revenue.
Informa TechTarget now employs more than 2,000 people and serves 7,500 customers worldwide and sits at the growing intersection of two exciting markets – tech and B2B marketing – estimated to be a $20 billion annual market opportunity. The new company will offer technology vendors powerful solutions built on the back of its unique B2B audiences, permissioned intent data, specialist insights and expertise, helping them reach, engage and influence technology buyers and driving exceptional outcomes across the entire go-to-market:
- Intelligence and advice from 750+ editors, journalists, and expert industry analysts that guide and influence strategies at market, product, and go-to-market levels.
- Branded content with superior reach for building awareness and thought leadership through its publishing network of over 220 digital editorial brands, alongside full-service content studios that connect buyers and sellers to engage and prompt action.
- An audience of 50 million B2B Tech and Line of Business (LOB) professionals worldwide, delivering powerful permissioned intent data for actionable targeting and demand generation solutions that build client pipelines and accelerate revenue.
“Our commitment to [our audience] remains the same," said Davide Savenije, Industry Dive’s Editor-in-Chief. “Our newsroom of journalists will continue to independently report on the most notable developments, innovations and disruptions in our markets. Whether navigating new technologies, regulations or market dynamics, you need insight you can trust to make smart decisions and navigate the evolving business landscape. Readers who come to our publications can expect reliable industry information they can’t get anywhere else.”
To learn more about Informa TechTarget, click here.
About Informa TechTarget
TechTarget, Inc. (Nasdaq: TTGT), which also refers to itself as Informa TechTarget, informs, influences and connects the world’s technology buyers and sellers, helping accelerate growth from R&D to ROI.
With a vast reach of over 220 highly targeted technology-specific websites and over 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into the technology market.
Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that have the potential to deliver significant impact and measurable outcomes to our clients:
- Trusted information that shapes the industry and informs investment
- Intelligence and advice that guides and influences strategy
- Advertising that grows reputation and establishes thought leadership
- Custom content that engages and prompts action
- Intent and demand generation that more precisely targets and converts
Informa TechTarget is headquartered in Boston, MA and has offices in 19 global locations. For more information, visit informatechtarget.com and follow us on LinkedIn.
