Industry Dive acquires PharmaVOICE to broaden audience reach, continue expansion goals
Industry Dive has acquired the assets of PharmaLinx, LLC, a resource for life-science executives and healthcare professionals. This brings PharmaVOICE.com, the PharmaVOICEmagazine, its audience, and associated assets to Industry Dive’s growing business journalism portfolio.
PharmaVOICE's reach of more than 60,000 life science leaders and renowned products such as the PharmaVOICE 100 and Woman of the Week podcast will complement our existing life sciences publications BioPharma Dive, MedTech Dive and Healthcare Dive.
"We will build on PharmaVOICE's reputation as a forum where pharma leaders share important perspectives that move the industry forward," said Industry Dive Editor-in-Chief Davide Savenije. “Our Dive publications are already the go-to resource for news, analysis and in-depth journalism on the industries we cover and this will add a new way of sparking ideas among decision-makers in the life sciences industry."
Taren Grom, one of the founding partners and PharmaVOICE’s editor-in-chief during its 20 years in business, will join Industry Dive to work closely with Savenije to relaunch PharmaVOICE as an all-digital publication with a website and daily email newsletter for pharma leaders.
“For the past 20 years, PharmaVOICE has been proud to have brought thousands of thought leaders from across the industry together to discuss the trends, challenges, and opportunities that affect the life-sciences industry from molecule to market,” said Lisa Banket, PharmaVOICE publisher and co-founder. “On behalf of Co-Founders Taren Grom and Marah Walsh, we are thankful to those who have supported us on our mission to create a forum for industry thought leaders to Read. Think. Participate.”
The PharmaLinx, LLC acquisition marks Industry Dive’s second acquisition in 2021, and fourth in its recent spree.
“Industry Dive’s rapid growth can be linked to our in-depth understanding of the markets we cover and the insights we provide our audiences,” said Industry Dive CEO and Co-founder Sean Griffey. “For the last 20 years, PharmaVOICE has been an indispensable resource for executives in the pharmaceutical industry. We look forward to building on the foundation the team has created.”
To recap:
- In February, we acquired Mobile Payments Today that seeded the launch of our 23rd publication Payments Dive.
- In December 2020, we acquired CFO Media Group - including CFO.com, to expand our reach to inform chief financial officers.
- In July 2020, we acquired the content marketing team and services under the company formerly known as NewsCred. This led to the October 2020 launch of global content marketing, studioID. Known for its “brand to demand” marketing strategy based on a journalistic approach, studioID has since grown to serve more than 400 clients with tailored content creation.
So far this year, we have hired 98 new employees, including newly created senior roles that added Megan McCoskey as vice president of product, Rachel Wise as senior newsroom operations manager, Russ Bley as head of enterprise sales, and Matt McCue as studioID’s vice president of content. We have surpassed 300 employees and currently have 25 open roles.
Industry Dive will continue to evaluate acquisition opportunities and monitor market audiences that would benefit from a new Dive publication.
About Industry Dive
Industry Dive has redefined business-to-business media with newsletters that spark ideas, shape agendas, and connect carefully curated audiences of business leaders and decision-makers. Since 2012, Industry Dive has modernized how industries follow the news, develop marketing plans and implement communications strategies.
Rooted in a commitment to high-quality journalism, Industry Dive's 90-person newsroom covers industry-centric news across 23 publications - known as our “Dives.” Our reporters dive into news that touches 22 different markets and nearly every department within a company. Our daily newsletters hit email inboxes every weekday with updates, articles, and analysis and the weekly newsletters drill down into even more specific topics. Each Dive has evolved into an industry information resource with searchable archives of news stories, outside opinion essays, continuously updated trackers, recommended readings, event listings as well client-sponsored announcements and learning opportunities.
This consistent flow of credible information keeps our audiences engaged - and coming back. Based on what the newsroom learns through its close examination of the industries we cover, a separate team works with marketers, public relations professionals, and advertisers to leverage our editorial insight and audience distribution channels. This creates the right opportunities for businesses to get their products and services in front of those who need them most.
Taking the journalistic approach to storytelling even further, studioID, Industry Dive’s global content studio, works with clients to nurture prospects and customers from discovery through purchase, connecting brand-to-demand. Our content writers and strategists help guide brands in 30 countries and in 30 languages to tell the stories that matter to their audiences - and in return - build strong relationships, earn trust, and generate demand.
Founded as a bootstrapped start-up in Washington, DC, by Sean Griffey, Eli Dickinson and Ryan Willumson, Industry Dive launched into its first five industries: Construction, Education, Marketing, Utility and Waste in 2012. In September 2019, private equity firm Falfurrias Capital Partners acquired a majority equity interest in the company. In 2020, the company acquired the content marketing team and services under the company formerly known as NewsCred to launch studioID, and has completed three other acquisitions. The company has a new headquarters office in Washington, DC with additional locations in New York, London, and Dhaka, Bangladesh. Visit www.industrydive.com for additional information.
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Industry Dive is a leading business journalism company. More than 11 million decision-makers across 22 competitive industries rely on our exclusive insight and analysis delivered through 23 publications. Visit www.industrydive.com.
PharmaVOICE is expressly written and designed to deliver the views, opinions, and insights of executives who are shaping the direction of the dynamic life-sciences industry. Our circulation includes executives from pharmaceutical manufacturing, biotechnology, drug discovery, research & development, contract research, drug delivery, and device/diagnostic companies. The publication also targets decision-makers at healthcare advertising, marketing, medical education, public relations, information technology, contract sales, traditional and nontraditional media, and other service support companies and organizations.
Contact:
Suzanne Struglinski
media@industrydive.com
Call or text (202) 321-4056
