The Co-Registration is a unique way to align your content directly with users who are signing up for our newsletter for the first time. After filling out form fields to join our lists, users will be given the opportunity to download your content directly. See example for how that will look. Any leads will generally be sent directly via spreadsheet.
Extend the reach of your content with our targeted lead program. You provide the asset and we will strategically leverage our partner networks to tap into your target audience. Our team will host the landing page and provide weekly reports until the lead guarantee is met.
Multi-channel, month-long package designed to drive maximum demand for your asset from all portions of our audience. The combination of multiple in-line newsletter insertions, co-registration with new newsletter signups, distribution with our partner network, and web display impressions helps push a high volume of leads into the funnel.
Our team will manage the landing page and provide automated lead reports directly to your inbox.
Owning the two largest placements (970x180 and 160x600) on the web means a reader can't miss your message. This is a powerful sponsorship that allows you to shape your brand's perception and deliver your offer. When combined with newsletter placements, allows maximum industry reach and influence.
Display remains one of the most effective means of aligning your brand with Dive content, increasing awareness and offering an opportunity for executives to become more familiar with your products and solutions.
The package includes all 3 ad types listed below for a complete desktop + mobile takeover.
Not your typical banners – Industry Dive offers eye-catching leaderboard and native placements to grab the attention of our web readers. Display remains one of the most effective means of aligning your brand with Dive content, increasing awareness and offering an opportunity for executives to become more familiar with your products and solutions.
Your buy includes a leaderboard ad AND your choice between a native ad (recommended) or standard big box.
An exclusive email blast sent to our readers and dedicated to your message. It comes from the Dive publication so our readers trust the content, and you get the subject line and the entire email to deliver your message. Often people rely on email blasts for high-impact direct response campaigns including but not limited to white paper pushes, webinar or event registrations, and more. See our email blast best practices guide here.
At Industry Dive, our goal is to be a business executive's trusted daily news source. In order to maintain and grow this trusted relationship we have with our audience, we must hold our advertorial content to standards that reflect our editorial goals and vision.
We do not allow:
- Misleading subject lines (see article)
- ~"This was made for you."
- ~"RE: Your marketing goals"
- ~"ACTION REQUIRED: Download this now"
- All caps, exclamation marks, unusual characters in subject lines (this could negatively impact email deliverability)
Gives your event or content top treatment on the events/library page of our website for a month. The listings will also appear on the homepage sidebar.
The featured resources sponsorship will put your promotion in the middle of the daily newsletter, in between our news coverage and the "What we're reading" section. Having your promotion among our coverage will help align your brand with a top industry trend, and the repeat exposure Monday through Saturday will help your message stick. This placement is an affordable way to get in front of our audience with multiple pieces of content for direct response campaigns.
Features your promotion as a sponsored text listing in our Top News section. The native nature of this placement allows you to get our audience's attention while readers are actively searching for relevant industry news and information. Since you'll appear alongside our articles/coverage, this placement is best suited for thought leadership-oriented content (such as white papers, webinars, and infographics).
The integrated newsletter sponsorship will put your promotion in the middle of the daily newsletter, in between our news coverage and the "What we're reading" section. Having your promotion among our coverage will help align your brand with top industry news, and the repeat exposure Monday through Saturday will help your message stick. This placement is an affordable way to get in front of our audience while still being an effective placement for direct response campaigns.
What you read on Retail Dive is only part of the story. Our reporters and editors are constantly researching, reading and talking about the retail industry. Here’s a peek behind the curtain to what they are discussing in our newsroom. Podcast episodes air monthly and run 20-25 minutes per episode.
Each episode is accompanied by an article on Retail Dive, which will feature your company’s branding via display ads. Check out past episodes here and ask your account manager about different sponsorship packages.
Achieve high visibility with prestitial ads that display on the full screen before a visitor views a webpage. Your ad is the first message our audience members see before being directed to their page. This high impact placement can help increase brand awareness, drive traffic to your site, and generate leads from a targeted audience with higher than average click-through-rates, as compared to standard banners. The prestitial will only load once per user, per week in order to maintain brand integrity.
An article written by you, appearing within the flow of stories for the day. This package is a great opportunity to position your company as a thought leader around relevant topics. Our audience tends to favor articles that are more editorial in nature, and often clients repurpose content such as blog posts or summaries of case studies or white papers (See more content guidelines below).
Each article comes with bonus, roadblocked web display alongside your story. Use these to promote something different than the article; most clients choose to promote a white paper, event, service, product, webinar, etc.
<div class="as-callout">If you would like a PDF version of your story, please let your Ad Ops rep know. We will send it post-publication.</div>
At Industry Dive, our goal is to be a business executive's trusted daily news source. In order to maintain and grow this trusted relationship we have with our audience, we must hold our advertorial content to standards that reflect our editorial goals and vision.
Promoted stories should be informative and relevant to the publication’s day-to-day editorial coverage. We cannot allow articles that are overly self-promotional of a client’s product or service.
Here are some strong examples to emulate:
- 3 I's that could reframe the future of retail
- ~Timely subject matter, relevant, useful.
- The future of construction work is hybrid?
- ~Trend-focused, informative.
- How to eliminate messaging uncertainty and drive sales
- ~Topical subject, used strong real-life example, offers actionable advice.
The top newsletter sponsorship will put your promotion at the very top of the daily newsletter. Your promotion will be the first thing our audience sees upon opening the newsletter, and the repeat exposure Monday through Saturday will help your message stick. This is a high impact placement that is great for a direct response campaign.
Editorial product of articles curated by our team on a specific topic. All content is housed behind a gate to act as a lead-driver. Your logo will be prominently displayed on the gate to align your brand with that topic. We’ll deliver the leads weekly for the duration of your campaign. You can view a live demo of a Trendline here.
Let Industry Dive's audience-building experience work for you. We've grown some of the largest and most engaged executive audiences in the world thanks to our first party data and insights. Using these tools, we'll create a web extension program that drives the same executives to your owned and operated channels.
In compliance with Google Ad’s Advertising Policies, we can only accept ads that are clear, professional in appearance and lead users to content that is relevant, useful, and easy to interact with.
- We cannot accept content with the following text and/or visuals:
- ~“Download”, “Click here” or “Install” CTA buttons
- ~Ads with a transparent background
- ~Ads with moving and clicking arrows
- ~Gimmicky use of words, numbers, letters, punctuation, or symbols such as FREE
- ~Overly generic ads that contain vague phrases such as 'Buy products here'
- Due to Google Ad’s Sensitive Categories Policies, the following topics are more likely to be flagged and face additional screening:
- Offers relating to credit, banking products and services, or certain financial planning and management services
- Unapproved pharmaceuticals and supplements
- Speculative and experimental medical treatment
- Personal health content, including health conditions that require long-term care or management
- Clinical trial recruitment
Get your message in front of our weekly publication subscribers with a targeted, high impact campaign. The weekly takeover includes both a dedicated email blast and a top newsletter sponsorship to the weekly publication. This one-two punch approach guarantees repeat exposure so your content stays top-of-mind with our audience. See our email blast best practices guide here.
At Industry Dive, our goal is to be a business executive's trusted daily news source. In order to maintain and grow this trusted relationship we have with our audience, we must hold our advertorial content to standards that reflect our editorial goals and vision.
We do not allow:
- Misleading subject lines (see article)
- ~"This was made for you."
- ~"RE: Your marketing goals"
- ~"ACTION REQUIRED: Download this now"
- All caps, exclamation marks, unusual characters in subject lines (this could negatively impact email deliverability).
Upgrade your campaign with a custom-built, gated landing page. Our team will handle the hosting, lead collection, and lead delivery. Simply provide a brief description of your asset’s value, and we’ll design a clean, user-friendly page that maximizes engagement and drives results.
